Geofencing is a location-based service in which virtual boundaries or "geofences" are placed around physical locations and the user receives notifications when the device enters or exits the boundary. It typically involves a mobile device, a geographic boundary or "fence," and a server or notification service.At its most basic level, geofencing allows an organization to create a virtual fence around an area and send an alert when a user enters or exits the area. For example, a company might create a “fence” around its office building, and when a user with a smartphone enters the area, they would receive an alert.
Geofencing can be used for various purposes. It can be used to create marketing campaigns based on location, to keep track of employees and provide access to restricted areas, to manage vehicle fleets, and to alert security personnel when a vehicle leaves or enters a certain area.
1. Retail: Retailers can use geofencing to target customers who are in the vicinity. For example, when a customer walks into their store, a promotional code is sent directly to their device.
2. Property Management: Property managers might use geofencing to monitor the movement of visitors or inhabitants of their site. As visitors approach or exit the property, an alert is sent to the property manager.
3. Fleet Management: Geofencing can be used in fleet management to track vehicles, alerting drivers when they enter or exit a certain area and ensuring that trucks are not entering unauthorized locations.
4. Security: Geofencing can be used to identify when a vehicle enters or exits a secure area or restricted location. Security personnel can be notified when an unapproved vehicle enters a restricted area, allowing them to take appropriate action.
5. Tracking: Geofencing can be used to track the movement of individuals are in certain locations. This can be used to check the safety of children or elderly family members, verify that employees are in designated areas, or track the activities of criminals.